
That strange word up there is the French word for 'Knowledge' (pronounced Ko-nay-sunce)
Everywhere you go you see that the length to which you control some circumstances is just based on your Knowledge level. And the knowledgeable ones just know how to flaunt there prowess that you don't want to be left out. "Knowledge is the new world currency" is not just a slogan but indeed a reality.
Kinda reminds me of this humorous illustration...